GOKONGWEI-LED Digitel Telecommunications Philippines Inc., operator of mobile brand Sun Cellular, now has over a million postpaid subscribers, giving it the lead in this market segment.
In a statement, Sun Cellular said it now has 15 million subscribers, with a million being on postpaid accounts.
Globe Telecom’s postpaid subscribers hit 909,000 at the end of the first half of the year, while industry leader Smart Communications had only 439,844 in the same period, according to these firms’ second quarter financial reports.
“We achieved this milestone only seven years from start up and with our rivals enjoying a 10-year headstart. We are getting seven out of every 10 new postpaid subscribers,” Sun Cellular business unit CEO Charles Lim said in a statement.
He attributed this achievement to Sun’s “unmatched” unlimited service and rates, which were made possible by the latest technology the telco was using.
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