Image via WikipediaGlobe Telecom mobile subscriber base registered double-digit growth in 2010 on the back of attractive product and loyalty offers for postpaid and prepaid subscribers. As of December 2010, the company’s mobile subscriber base reached 26.5-million, up 14% from last year’s 23.2-million, with year-to-date total net additions of 3.2-million.
Globe postpaid subscribers closed the year with over a million active subscribers, up 25% year-on-year. It was a record high acquisition rate with full year net subscriber additions of about 215,000 new postpaid customers.
The outstanding performance of the postpaid business in 2010 is attributed to the pioneering launch of the personalized postpaid plans, My Super Plan and My Fully Loaded Plan which continue to attract new subscribers. The rollout of 4 flagship and 4 regional Globe stores in key cities in the country last year also unleashed the Globe brand’s immense sales potential and strong brand affinity.
http://www.mb.com.ph/articles/304024/globe-telecoms-mobile-subscriber-base-14-265-million-2010
