Image via WikipediaVista Land and Lifescapes expects to post strong growth in 2011 on back of its diversifying into sectors such as the vertical residences segment where it was able to launch projects worth P12.5 billion in its maiden year.
“We are very pleased that Vista Land’s diversification efforts are on track, based on our performance in the past year,” said Vista Land President Benjamarie N. Serrano adding that the firm will focus more on the middle-rise segment in 2011.
Leveraging its leadership in affordable housing, Serrano said Vista Land is building its successful implementation of its diversification strategy last year, foremost among which is the firm’s carving out a major role in the vertical residences segment.
Vista Land started 2010 with the introduction of its newest business unit, Vista Residences, which consolidated all its condominium projects for greater operational and sales efficiencies, along with a unified brand presence in the market.
Vista Residences now has 22 developments in its portfolio, with 15 of them completed and turned over to buyers very recently.
The completed developments are Madison, Symphony Tower 1, and Pinecrest Tower 1 in Quezon City; Mosaic and Trevi Tower 1 in Makati; Crown Tower U-Belt in Manila; Marfori, Michelangelo, Rembrandt, Monet, and Bellini in Sucat; Grand Quartier 1 and Grand Quartier 2 in Tagaytay; Pacific Residences Tower 1 in Taguig; and Northpoint Tower 1 in Davao.
The business unit’s seven ongoing condominium developments are flagship project WIL Tower 1 and Pinecrest 2 in Quezon City; KL Mosaic, Trevi Tower 2, and Trevi Tower 3 in Makati; and Avant and Pacific Residences 2 in Taguig.
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