GMA Network, Inc. (Photo credit: Wikipedia)Broadcast company GMA Network delivered a consistent streak of winning television ratings performance in the first semester of 2012.
Based on January to June 2012 data from ratings service provider Nielsen TV Audience Measurement, GMA led competitors ABS-CBN and TV5 in National Urban Television Audience Measurement (NUTAM) with an average total day (6 a.m. to 12 mn) household audience share points of 35.5, higher than ABS-CBN’s 30.5 and TV5’s 14.6.
Relative to the first semester of 2011, GMA was the only television station that posted improvements in total day household audience shares. GMA’s share points improved by 2.4 points while ABS-CBN and TV5 dropped respectively by 1.6 points and 0.6 point.
At the period’s close this June, GMA maintained its number one rank in total day household audience shares with 34.4 points versus ABS-CBN’s 32.7 and TV5’s 13.7.
GMA’s lead in nationwide audience shares is mainly driven by its strong performance in the afternoon block (12 noon to 6 p.m.), where its programs averaged low to high 40s in household audience shares in NUTAM and in the strategically important areas of Urban Luzon and Mega Manila, which respectively comprise 77 percent and 59.5 percent of total urban television households nationwide.
On primetime, GMA maintained its single-digit margins over ABS-CBN and low 20s margins over TV5 in Urban Luzon and Mega Manila.
GMA’s lead across all timeblocks, including the heavily watched primetime TV, in the viewer-rich areas of Urban Luzon and Mega Manila and its dominance in nationwide TV ratings bring the station to the best position of being the advertisers’ top-of-mind media partner.
This June, GMA had 19 and 20 programs in the respective lists of overall top 30 programs in Urban Luzon and Mega Manila respectively.
GMA also dominated the lists of top 10 overall programs in both areas with seven entries in Luzon and eight entries in Mega Manila. Among the programs that made it to the top 10 in both lists were the Pacquiao-Bradley boxing match special, Legacy, The Good Daughter, Eat Bulaga, Kapuso Mo, Jessica Soho, and 24 Oras.
GMA’s dominance in television ratings rakes in more company income. In fact, GMA finished the first quarter of 2012 as the most profitable and cost-effective broadcast company with P388 million in bottom line.
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