Image via WikipediaGerry’s Grill has continued to expand in Mindanao as it gears up to bring up its total number of restaurants to 47 by end of this year and bolster its position as the market leader among players in the fast-casual dining category.
Gerry Apolinario, chief executive officer of Prime Pacific Grill, Inc., said this after opening its third branch in Cagayan de Oro at Robinson Place. Earlier, the company opened a few weeks after Gerry’s opening at the Abreeza Mall in Davao City. The popular grill’s first branch in the region is located at Gaisano Mall.
“The opening of a branch in Cagayan de Oro has been in the pipeline for some time now. With the opening of Robinson’s Mall the time has come,” says Apolinario.
Gerry’s Cagayan brings the total number of newly opened branches in Q3 of 2011 to four. The grill restaurant also opened at Level 3, Greenbelt 3 at the Ayala Center in Makati City; and Building 4 Mexico Wing of SM City in Pampanga. Robinson’s Place is set to open this month.
Cost of investment for a branch is pegged between P12 million and P15 million. Three more branches are set to open in Q4. “In October we will open in Laoag, Nuvali at Sta. Rosa, Laguna; and Zamboanga,” reveals Apolinario.
Other Gerry’s Grill branches outside Manila are located in major travel destinations – Cebu, Baguio, Bohol, Tacloban, and Boracay.
Gerry’s first Asian branch at the upscale Marina Bay Sands in Singapore continues to be number one in patronage among the 25 international chains at the food court. Gerry’s was handpicked by executives of Koufu, a food conglomerate which operates several food courts in major lifestyle destinations in Singapore.
http://mb.com.ph/articles/333338/gerrys-grill-pushes-robust-expansion
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