Image by Getty Images via @daylifeSmart Communications, Inc. (Smart) and leading smartphone manufacturer HTC Corporation (HTC) announced their exclusive partnership last week, with the country’s biggest mobile operator set to offer the latter’s most advanced devices to the Philippine market.
The partnership was an aggressive move on the part of the two industry leaders to drive the Philippine smartphone ‘revolution’ in a worldwide market estimated to grow 55% year-on-year this 2011.
Recently, Smart reported a 102% jump in the number of smartphone users in its network from February to May 2011, particularly those using handsets that run on Google’s Android operating system (OS).
“Our alliance with HTC is key to our smartphone strategy of providing the best network, complemented by the best plans, to power the best devices – in order to create the best customer experience,” says Orlando Vea, co-founder and Chief Wireless Advisor of Smart.
For its part, HTC has sold about 9.7 million smartphones worldwide – an increase of 192% year-on-year – a feat which it wants to repeat locally.
http://www.mb.com.ph/articles/326419/smart-htc-forge-smartphone-partnership
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