Image via WikipediaLola Abon was only one of the two pioneers in the durian candy making business in Davao but the company has developed a loyal customer following through the years.
Amidst the plethora of durian candies now flooding the market, one would always crave for the taste of the Lola Abon’s durian candy, its soft, pliant smoothness melting in one’s mouth, a sliver of the durian pulp almost discernible.
Now, Lola Abon is distributed in practically all commercial establishments in Davao, in fruit stands frequented by tourists, in the airport and in Ecoland terminal. Wholesalers also come to distribute the goods in Iligan, Cagayan de Oro and even in the Taguig branch of Market! Market! in Metro Manila.
When SM City Davao started displaying the Lola Abon products in its pasalubong area, the SM City grocery store saw how fast the items were selling and followed suit.
Saniel says SM City once asked the family enterprise to distribute their Lola Abon products nationwide but they turned down the proposal because they would have a hard time monitoring them when they reach other parts of the country.
“We wouldn’t know which products are selling and which ones are not,” he says.
“Besides, our product is highly perishable,” he adds. “We only allow it to stay on display for a month, after which, we pull it off the shelf. We could no longer do this if we distribute our products in areas beyond our reach.”
http://business.inquirer.net/4627/50-year-old-lola%E2%80%99s-legacy-that-turned-down-sm
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