It is also one of the banks participating in the new Channel Management Initiative supported by USAID/Philippines and MICRA Philippines, which is supported by Mercy Corps through a grant from Bill and Melinda Gates Foundation.
The initiative focuses on developing partnerships between local merchant-partners who are accredited GXI cash-in and cash-out outlets (CICOs).
Rural banks provide liquidity services to the CICOs as well as send customers to their shops. The CICOs provide cash-in and cash-out services for the rural banks and help them in promoting mobile phone banking services.
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