Launched last October 18 and available only until November 8, Insular’s i-Dollar Energy 5 was a principal-protected, 5 years to mature, single premium US dollar-denominated variable life insurance policy that provided investment opportunities in the international energy sector through key equity indexes.
Aside from the appeal of the underlying investment asset because of growing global demand for traditional and alternative energy, the product also had a novel “look-back” feature wherein the four lowest quarterly observation values would be dropped, thus further raising the upside potential return to the investor.
Insular Life’s latest special product offering was so well-received that it generated almost $16 million, or approximately P700 million in new premium revenues. This was more than five times the target volume initially set.
The response was unprecedented and eclipsed all previous sales records for the company’s limited product campaigns.
http://www.mb.com.ph/node/290064/in
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