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Sunday, October 31, 2010

International News 2010: Apple beats Blackberry maker in smartphone sales

SmartPhone BlackBerry 8707v VodafoneImage via Wikipedia
SINGAPORE (AFP) – Apple has for the first time outpaced Blackberry-maker Research in Motion in global smartphone sales thanks to the success of its iPhone 4, a report said Friday.

Industry tracker IDC said Apple sold 14.1 million iPhone units in the third quarter while Canada's Research in Motion shipped 12.4 million Blackberry devices.

"The company's record shipment performance can be attributed to the introduction of the iPhone 4 in 17 new countries last quarter," said the International Data Corporation (IDC).

"The record performance came despite 'Antennagate,' the name used to describe the controversy around alleged iPhone reception problems, in July."

Global mobile phone sales surged 14.6 percent to 340.5 million units in the third quarter from a year earlier, driven mainly by the strong appetite for smartphones, IDC said.

Apple ranked as the fourth largest mobile phone vendor in the third quarter with Research in Motion one place behind the US giant, according to IDC's quarterly tracker of the industry.

IDC said Apple's rise to the top five showed the growth potential of smartphones.

"The entrance of Apple to the top five vendor ranking underscores the increased importance of smartphones to the overall market," said Kevin Restivo, a senior research analyst with IDC.

"Moreover, the mobile phone makers that are delivering popular smartphone models are among the fastest growing firms.... Vendors that aren't developing a strong portfolio of smartphones will be challenged to maintain and grow market share in the future."


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